NEPAL ADVENTURE EXPO 2024
Exhibitors seek to broaden their impact
The day-long fair gathers more than 50 exhibitors committed to transforming Nepal's adventure landscape, building brand connections and driving tourism growth.
The day-long fair gathers more than 50 exhibitors committed to transforming Nepal's adventure landscape, building brand connections and driving tourism growth.
Exhibitors taking part in the Nepal Adventure Expo have different goals. Some seek products and services publicity. Some look to collaborate with other companies. Some hope to sign B2B partnerships. Others look to market their retail network.
The one-day expo opens at Aranya Boutique Hotel, Nagpokhari from 10 am to 6 pm on September 28. The expo will showcase more than 50 exhibitors. Entrepreneurs Ajay Narsingh Rana and Sonam Jangbu Sherpa of AR Ventures have planned this exhibition.
The fourth edition of the expo has registered explorers, adventurers and businesses under one roof to further propel Nepal’s tourism. “Nepal Adventure Expo tells adventure tourists the necessary precautions and preparations they need to know,” says co-organiser Rana.
The Adventure Expo displays various outdoor activities from equipment, specialised gear, training, health, and insurance company services. Exhibitors have the opportunity to either meet or sign deals with other companies, consumers, retailers, and B2B and B2C networking.
Exhibitors can grow their market share by tapping into Nepal’s rapidly expanding tourism business. Data backs this spurt in tourism growth. The Nepal Government has set a target of attracting 1.6 million tourists in 2024.
Also Read: Nepal Adventure Expo to showcase the future of great outdoors
The expo will showcase a variety of outdoor brands, including The North Face, Supply Support, Humtto Nepal, Novelties International, Lukla Outdoor, Aroan Nepal, Lumin Aid Nepal and Advenzee.
Adventure activity specialists like The Last Resort and HighGround Adventures will also participate, alongside travel and expedition companies such as Social Tours, Duluwa Outdoors and Peak Promotion. This diverse lineup highlights the wide-ranging scope of the adventure and tourism industry at the event.
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These companies look to fulfil different objectives. The Last Resort’s Marketing Leader Shreena Pradhan says, “Nepal Adventure Expo gives us an excellent opportunity to increase our market visibility. Our goals include meeting and presenting our services to potential customers.
“The Last Resort will target customers visiting the expo. Adventure sports interests many people. We hope to connect with many people and grow our market share. We have room for improvement. Such expos provide an important insight into what we can do to provide better service.”
Working with other companies in adventure sport remains a key objective of The Last Resort. “Collaborating with other companies makes our brand visible to our partners’ customers and conversely. Collaborating with a reputable brand promotes our business,” says Pradhan.
Explaining the company’s return to the expo, Pradhan says, “This expo assembles most adventure businesses under one roof. Nepal Adventure Expo provides a great platform to network and forge collaborations.”
Replying to how she would want expo participants to see The Last Resort, she says, “As a pioneer in adventure sports in Nepal. A trustworthy company. The safest and best bungy jumping in the world.” The Last Resort will showcase Bungy Jumping, Canyon Swing, Canyoning, River Rafting and their overnight accommodation packages for visitors.
Outdoor travel and adventure company Advenzee’s co-founder Bipin Tamang says, “We are in the expo to connect with adventure lovers and show our commitment to outdoor exploration. This fits well with our brand’s vision of inspiring people to embrace nature and adventure.”
Tamang’s company will display adventure, hiking, travel packages and merchandise. “We want to spread outdoor messages through our designs. These reflect trends of sustainability, responsible tourism, and a passion for nature experiences,” he says.
On the importance of interacting with customers, Tamang says, “Talking with customers at expos is crucial for our brand’s growth and competitiveness. It helps us build connections, gain feedback, and stay ahead by understanding market trends and customer needs.
“We want our company seen as a brand that empowers adventure enthusiasts with reliable, quality, innovative products that enhance their outdoor experiences. We aim to inspire attendees to explore the outdoors.”
To consolidate his company, Tamang says, “We seek new partnerships. By collaborating with like-minded brands, we can enhance our product range, offer more adventure solutions, and drive innovation in the outdoor industry. It strengthens our position in the adventure market.”
All-women travel company Duluwa Outdoors breaks traditional stereotypes while telling travel stories of women. This three-year old company, founded by Shanti Kala Rai, Menuka Gurung, Juliana Shrestha, Rejina Tamang and Binita Jirel, encourages young women to travel and explore the picturesque nature. The group offers short hikes, camping, kayaking, and trekking. Visitors can enjoy Kori Trek and Everest Base Camp Trek under the watchful eyes of their professional guides.
“Nepal Adventure Expo offers us a great platform to showcase our work, connect with the outdoor community and continue inspiring adventure seekers to embrace their inner Duluwa. We believe in creating immersive, women-led learning-oriented adventures,” says Menuka Gurung
This group will promote their upcoming hikes, camping and treks, including two women-only treks to Annapurna Base Camp and Langtang Trek. “These treks cater to the growing trend of travellers seeking hassle-free and organised adventures with like-minded people.
“We will put up some fun stickers on display at the expo. With an increase in travel this season, we aim to create opportunities for women to explore, even if they do not have travel companions,” says Gurung.
About customer interaction, she says, “Talking with customers is our priority at this expo. Our work is mostly online. This event allows us to connect face-to-face with customers. Building these relationships is key to our growth strategy and helps us stay competitive.”
On the takeaways from the expo, Gurung says, “We want people to see us as a responsible, approachable, and collaborative brand dedicated to the planet, people, and a passion for adventure. We want attendees to see us as open to new ideas and partnerships, always striving to create impactful outdoor experiences.”
Travel company Social Tours will display its travel packages of day and overnight sightseeing in Kathmandu, Pokhara and Chitwan besides their culinary delight offerings. The company offers a ‘Cook Like a Local’ three-course in Kathmandu for visitors ready to try Nepali cuisine. Two of its popular city tours itinerary include ‘Sunset walk at Swayambhu Temple’ and ‘Walk Local Markets’ south of Thamel in Kathmandu.
For more than three decades, Supply Support has been a leader in promotional merchandise for the tourism industry, with a strong focus on sustainability, resilience, and collaboration to drive growth. The company aims to attract younger consumers and expand its market reach through enhanced online promotion.
“Our participation in the expo underscores our commitment to nurturing relationships with existing clients while reaching new audiences,” says Managing Director Kreepa Shrestha. At the event, Supply Support will showcase its latest line of eco-friendly products, including organic T-shirts made from hemp and bamboo, reflecting its dedication to sustainable solutions.
Outdoors sportswear and equipment company Humtto Nepal has its roots in the US. A Chinese company now owns it. Besides apparel, the brand offers trekking boots, tents, bags, sleeping bags, hammocks, and other paraphernalia through its ten retail outlets in Kathmandu and Pokhara.
Sudeep Sonawane is a senior journalist based in Surat, India with over three decades of experience in news reporting, editing and rewriting for broadsheet newspapers and magazines across five countries in Asia and the Middle East. He has contributed to a diverse range of topics and stories. He can be reached at sudeep.sonawane@gmail.com
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